I teamed up with The Ad Club at VCU to be part of their Campfire Speaker series to share my insights as a creative in the industry and dedicated time as a mentor to campers in the program. The Camp ADventure is a program organized by the students of the VCU Robertson School; Camp ADventure is a free eight-week virtual summer camp that offers students and recent graduates hands-on experience in the field of advertising during the COVID-19 pandemic. Campers were assigned to create an agency and to solve a creative brief with a developed campaign. Some campers have also opted to work on a passion project and were grouped with similar interests. This year's client was ICMEC - International Centre for Missing & Exploited Children. In addition to everything above, I had the enjoyable experience to be part of a team that created their own mark in the world as the "Juicebox Agency," and to help them to develop a point of view for ICMEC - International Centre for Missing & Exploited Children and to leverage a partnership with over 200 football (soccer) teams across the world to revamp their #FootballCares campaign that would run on May 25th for International Missing Children's Day. Shout out to Khalied Bashri, Isabella Baldoni, Jefferson Beard, Kevin Pellicone (he/him), and Logan Deanna Cooper for the creation of JUICEBOX and their creative prowess. With love and respect to Amy Boyd, Melissa Jackson, and D'Eric Watson and their guidance on the team as Juicebox's mentors! Big thanks to Jessica Collins, Kevin Nguyen, Courtney Foster, The Ad Club at VCU / VCU Robertson School for putting together Camp ADventure this year for all the students nationwide!
