RUN LIKE A HERO - GRETE WAITZ TRIBUTE

Project created to pay homage and inspire the running community of the late "Great Norwegian" Grete Waitz by telling her story not only as a 9x Marathon winner, but also as an influential person through her colorful career. Campaign launched during the week of the 2011 NYC Marathon online through Facebook. 

Agency: Sid Lee MTL

Creative Direction: Charles Hall
Art Direction: Everett Ching
Copywriting: Emily Lacy, Joe Hagel, Michael Hagos